
CLIENT REQUESTS
Create a brand identity that competes effectively with major industry players while distinguishing itself uniquely
Design a logo that integrates oceanic elements and the Fibonacci Golden Ratio for a balanced and captivating visual
Develop messaging tailored to engage a dynamic, health-conscious audience
Intelligent Medicines
LOGO DESIGN | BRAND IDENTITY | BRAND EXPRESSION | PACKAGE DESIGN | WEB











Whether it be the comforting embrace of the familiar you seek, or the allure of new tales, new friendships, new laughs—our hope for you is that remedy will be found inside the old walls at 72 Cannon Street. Here, dry-aged meats, perfectly-balanced cocktails, and uncommon wines await. We invite you to consider our dining room, aglow with the warmth of live fire, as your home for the evening. May you leave with a story of your own to tell.




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CLIENT REQUESTS
Develop a comprehensive restaurant brand that embodies the essence of Charleston while avoiding clichés
Create an identity to give the restaurant a timeless, established presence from the moment it opens
Craft a writing style that evokes the nostalgic charm of an American steakhouse from the 1930s
Design marketing assets that seamlessly align with the restaurant's design and overall aesthetic
Southbound
LOGO DESIGN | BRAND IDENTITY | BRAND EXPRESSION | BRAND POSITIONING | WEB DESIGN | PHOTOGRAPHY | VIDEO PRODUCTION | MARKETING ASSETS





Primary Logo
Secondary Logo


Submark
BELOW IS A SELECTION OF PAGES FROM A COMPREHENSIVE 23-PAGE DOCUMENT DETAILING BRAND ASSETS AND DESIGN GUIDELINES.

CLIENT REQUESTS
Craft a unified brand identity to integrate and unify various branches of the company
Develop clear, comprehensive brand guidelines to ensure consistency between multiple designers
Format brand assets for versatile use across diverse placements, including signage, digital platforms, and print materials
Hanalei Initiative
BRAND IDENTITY | BRAND GUIDELINES | WEB DESIGN

THE GOLDEN RATIO






BRAND DESIGN
NOW THAT YOU'VE EXPLORED OUR BRAND, LET'S HAVE A LOOK AT SOME OTHER PROJECTS WE'RE HONORED TO HAVE CONTRIBUTED TO.
We’ve had the privilege of collaborating with a wide array of amazing brands across various industries, including hospitality, healthcare, nonprofit, and more. We take pride in the work we've done to help these brands stand out in their respective fields and rise above the competition.
What sets us apart at Cane Road is our commitment to truly understanding and capturing our clients’ vision. While it's commonplace for a design studio have a signature style, our strength lies in our versatility and ability to craft impactful brands across a broad spectrum.

CLIENT REQUESTS
Craft a unified brand identity to integrate and unify various branches of the company
Develop clear, comprehensive brand guidelines to ensure consistency between multiple designers
Format brand assets for versatile use across diverse placements, including signage, digital platforms, and print materials